“You never actually own a Patek Philippe. You merely look after it for the next generation”.
This ingenious marketing slogan, launched in 1996, summarises the ethos of the great watchmaker, Patek Philippe. The Genevan firm has striven to create timeless designs of exceptional quality since its foundation in 1839. The slogan also encapsulates Patek Philippe’s achievement of preserving the value of their work over time, and maintaining high prices in the secondary market.