In 1854 Mauritz Breitschmid opened a small watch making shop in Pfistergasse, Lucerne, Switzerland.
In 1886 Breitschmid’s apprentice, Eduard Jakob Gubelin (b.1861) married his daughter, Bertha-Sophia. Gubelin joined his father-in-law as a business partner. The partnership proved successful. By 1899 Gubelin took over the business completely, renaming it House of Gubelin.